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Monday, January 27, 2025

January 27, 2025: Musical Activism: “We Are the World”

[Forty years ago this week, the musical supergroup USA (United Support of Artists) for Africa recorded their single “We are the World” (it would drop on March 7th). So this week I’ll AmericanStudy that effort and other examples of musical activism!]

Three individuals who together embody the serious and silly sides of musical activism.

1)      Harry Belafonte: By the mid-1980s, Harry Belafonte had been an iconic presence on both the cultural and political landscape for decades; indeed, as I discovered in researching this column on Vietnam Veterans Against the War, it’s hard to find a social movement and cause from the second half of the 20th century that didn’t feature Belafonte’s activism in a significant way. So it shouldn’t be a surprise (even though I didn’t realize it until researching this post) that the original idea for USA for Africa came from Belafonte—inspired by the British supergroup Band Aid and their single “Do They Know It’s Christmas?” (1984), in early 1985 Belafonte reached out to a number of prominent American musical artists to create a fundraising single for African famine relief. With its superstar lineup it’s easy to see “We Are the World” as more musical than activist, but Belafonte’s role certainly reminds us that it was fundamentally the latter.

2)      Michael Jackson: One of the first musicians that Belafonte enlisted to create the single was also the biggest superstar in the world at that moment. Michael Jackson wasn’t Belafonte’s first call, partly due to industry connections—Belafonte’s manager Ken Kragen reached out to a pair of his clients, Lionel Ritchie and Kenny Rogers; and Ritchie then contacted Stevie Wonder, whom he knew well. But when the legendary Quincy Jones was brought in to produce the song, he suggested Jackson, and as you might expect once the King of Pop was involved it more or less became his show. He offered to co-write the song with Ritchie, and the songwriting and initial recordings ended up happening in Jackson’s bedroom at the family home in Encino. Obviously the song’s activist goals remained throughout these stages, but I would say the involvement and then the prominence of Jackson did reflect a definite shift toward the musical side of the equation.

3)      Dan Ackroyd: When it came time to record the song that musical side ended up including a veritable who’s who of mid-1980s musical royalty, from Ray Charles to Tina Turner, Cyndi Lauper to Bruce Springsteen, Waylon Jennings to five of Michael Jackson’s siblings. But eagle-eyed observers of the resulting music video noticed a very different kind of mid-80s star in the background, the comedian and actor (and, yes, musical performer) Dan Ackroyd (fresh off the blockbusting success of 1984’s Ghostbusters). As the first hyperlinked story above notes, Ackroyd’s participation in “We Are the World” was entirely random, the result of the actor and his father walking into a management office for utterly different reasons but at precisely the right time. Again Ackroyd did have a musical career which I’m not trying to downplay, but I would nonetheless argue that his presence in the recording session reflects how an earnest activist effort can gradually morph into something a bit more celebrity-driven and, as a result, something somewhat sillier.

Next musical activism tomorrow,

Ben

PS. What do you think? Activisms you’d highlight?

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